A premium jewelry website concept showcasing the New Era Collection, focused on elegance, editorial layouts, and refined product storytelling.
Smooth scroll-based animations were used to bring the jewelry collection to life, creating a fluid browsing experience that highlights product details and craftsmanship.
Logo
Main Screens
Main Screens
The main screens showcase a cohesive jewelry e-commerce experience across desktop and mobile. The layouts emphasize editorial composition, clear product hierarchy, and smooth navigation, allowing users to explore collections, new arrivals, and product categories effortlessly.
Consistent visual language, responsive structure, and subtle motion interactions ensure a refined browsing experience while highlighting craftsmanship and premium product presentation across all devices.
Featured Product Section
Featured Product Section
This section highlights key jewelry pieces through a clean, editorial layout that balances typography and product imagery. The design draws attention to craftsmanship and detail while guiding users toward discovery and purchase with a clear call to action.
Checkout
Checkout & Purchase Flow
This section showcases the end-to-end checkout experience across desktop and mobile. The flow was designed to be simple, distraction-free, and conversion-focused, with clear form structure, transparent pricing, and minimal steps to complete a purchase.
Consistent layouts, clear feedback states, and responsive behavior ensure a smooth and trustworthy checkout experience, from product selection to payment confirmation.
Cart Drawer Experience
Cart Drawer Experience
The cart drawer provides a fast, non-disruptive way to review selected items without leaving the current page. The blurred background keeps user focus on the cart while preserving context, enabling quick quantity adjustments and clear cost visibility.
This interaction reduces friction in the shopping flow and encourages seamless progression toward checkout.
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Posted Oct 29, 2024
Designed a premium jewelry e-commerce experience focused on elegance, intuitive navigation, smooth animations, and a refined shopping journey.