In spring 2024, I teamed up with Chris and Debbie, an educator duo who ran a thriving YouTube channel simply called "Chris and Debbie." Their channel focused on autism education, inspired by Chris’s own late-in-life autism diagnosis and their shared passion for educating others. As their channel's popularity soared, they decided it was time for a top-notch web presence beyond the "Chris and Debbie" brand name.

They approached me to build a custom Kajabi site that would give their educational content a polished, professional home. With a generous budget of $25,000, they wanted not just a rebrand, but a full transformation of their online identity. I brought in two talented partners—Amy, a designer, and Justin, a branding and naming expert—so we could deliver a truly standout result.

We kicked off with in-depth workshops led by Justin to define the new brand direction. That’s where the name "Auticate" was born. Justin created a comprehensive 70-page brand book outlining the identity, audience, and values of Auticate. Amy then translated that brand vision into a visual identity, including a logo, color palette, and full design guidelines.

With wireframes and polished designs in hand, I brought the Auticate site to life on Kajabi. We integrated custom features like unique slideshows and a tailored library page to ensure the site was as functional as it was beautiful. After six months of collaboration, we launched a fully branded, custom Kajabi website that gave Chris and Debbie—now Auticate—the professional online home they envisioned.