Thinking just beyond the basic needs of living. It's about embracing the art of minimalism while still championing iconic design, portable convenience, versatile functionality, and contemporary lifestyle.

Morphy Richards asked me to write an article explaining the features and benefits of a new portable blender in collaboration with the British Museum.

I wrote an original article with commercial user intent (the audience is interested in purchasing a product and is looking for more information). I designed an engaging title, catchy headings, carefully-written copy, and a call to action to encourage readers to browse the different designs available.

This article was commissioned in August 2023.