SEO Blog Post for SaaS
Sophie Lockyer
5 Hidden Student Mobility Costs
"When choosing a digital platform to improve student mobility management, it's important to consider the hidden costs. Like any piece of software or digital tool, hidden costs can pop up if you aren't careful."
The client
Solemove is an SaaS company based in Finland. They offer a digital platform for higher education institutions to manage student mobility programmes such as Erasmus, and other study abroad and student exchange initiatives.
The project
My client, Solemove, asked for help to improve their blog and Google search rankings. I pitched the idea of a "hidden costs" blog post to attract the target audience with valuable content and a solution to a problem.
What I produced
1/Blog article: I wrote the article with informational and commercial intent, which means it targets internet users interested in how to avoid hidden costs and finding a student mobility software provider that has simple pricing. The article is well-structured with suitable headings and natural use of SEO keywords.
2/Lead magnet: To increase the value of the blog article, I created and designed a free checklist for readers to download.
Other responsibilities
The client requested that I upload and publish the blog content in their CMS (Framer) once approved.
Date commissioned
This article was commissioned in April 2025.
Like this project
Posted Apr 25, 2025
I produced and published a blog post with a lead magnet for an SaaS client to improve SEO and attract the target audience.
Likes
0
Views
8
Timeline
Apr 1, 2025 - Apr 8, 2025
