Whitepaper for Hays (EMEA)
"Get the insights you need to secure high-quality European life sciences talent. Based on survey responses and market data from 16 European countries, the Hays Life Sciences Talent Report 2024 is a whitepaper packed with statistics and trends to help organisations develop a strategy in light of the life sciences talent shortage."
The project
While working as an EMEA Sales Enablement Content Writer for Hays, I was tasked with creating a life sciences talent whitepaper as a lead magnet.
What I produced
I researched Hays survey data and credible external sources to put together a 24-page whitepaper for a B2B audience in the life sciences sector. I wrote the content, collaborated with an in-house graphic designer, and proofread for accuracy.
Date commissioned
The whitepaper was commissioned in October 2024.
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1 like · 38 views · Apr 11, 2025
Researching and content writing a B2B whitepaper for an EMEA life sciences audience.
Timeline
Oct 1, 2024 - Nov 8, 2024
