Solemove is an SaaS company based in Finland. They offer a digital platform for higher education institutions to manage student mobility programmes such as Erasmus, and other study abroad and student exchange initiatives.

My client asked for help to improve their blog and Google search rankings. I suggested the idea of a foundational blog post as a key strategy for attracting organic traffic and establishing authority on core industry topics. I chose to write an in-depth post to define and explain the term "student mobility."

I wrote the article with informational intent, which means it targets internet users interested in learning more about student mobility in higher education. The article is well-structured with suitable headings, answers relevant FAQs, and natural use of SEO keywords.

The client requested that I upload and publish the blog content in their CMS (Framer) once approved.

This article was commissioned in April 2025.