As the Social Media Manager for Tripitizi, I developed and executed a comprehensive social media strategy that reflected the brand’s bold identity and connected deeply with its target audience.

My work included:

Designing a custom social media strategy tailored to Tripitizi's tone, values, and audience behavior,

Leading the content creation process, from concept to design, including graphics, captions, and storytelling that reinforced the brand’s personality,

Planning and organizing weekly/monthly content calendars across platforms to ensure consistency, engagement, and brand growth,

Implementing creative campaigns to boost visibility, grow the community, and drive engagement,

Managing the brand’s presence on Instagram and TikTok, with a focus on visual coherence, trend adaptation, and audience interaction,

Monitoring analytics and key metrics to optimize content performance and report on growth.

Through this strategy, Tripitizi gained increased brand visibility, a stronger online identity, and deeper engagement with its community.