Nos Fonté, which loosely translates to New Fountain, is a new management consulting firm that offers strategic investment advisory services to businesses across various industries in the Sub Saharan region.

In the weeks that followed, I ran a workshop with client, during which we did an analysis of the target audience, competitors, and industry trends. We identified key insights that would in turn inform strategy.

In the end, we positioned Nos Fonté as a forward-thinking and innovative consulting firm that had a different approach to management consulting. A firm that aimed to "shift perspective".

After further design research on the market leaders and other related brands, I set out to create a visual identity that would launch, and represent this new and fresh player in the investment advisory arena.

The result was a unique marquee and visual language that is minimalist and modern. It features a unique icon that captures the Nos Fonté's spirit of innovation in this space. The color palette (Rich Dark Green and Gold) was carefully selected to convey a sense of sophistication, trustworthiness, and expertise.

The brand identity was applied across various touchpoints, including business cards, stationery, and large format installations.