Blink Beauty | Editorial Consultation and On-Camera Modeling

Brand Ambassador

Video Producer

PureWow

Project: Editorial Consultation and On-Camera Modeling for Blink Beauty (Part of PureWow)

Project Goal:

, a prominent beauty publishing brand with 1.2 million Instagram followers, sought experienced content creators to contribute to their NYC-based productions. The goal was to leverage creative talent to refine their content and engage their audience with high-quality, relatable media.

Strategy: I leveraged my social media expertise to offer insights on on-trend content and styling, ensuring all recommendations aligned seamlessly with Blink Beauty's brand identity and resonated with their audience.

Process:

Trend Analysis and Content Ideation

Reviewed existing Blink Beauty content to identify gaps and opportunities.

Suggested content ideas that aligned with current beauty and hair trends to maintain relevancy and audience interest.

Provided input on styling and wardrobe choices to ensure visual consistency and appeal, considering my role as the on-camera model.

Pre-Shoot Collaboration

Worked with the production team before the shoot to align on creative direction, ensuring everyone shared a unified vision for the content.

On-Camera Demonstration

Conducted on-camera tutorials.

Maintained open and clear communication during the shoot to capture all necessary angles and techniques, ensuring a polished final product.

Outcome: The project was a success, leading to quality and on-trend content that resonated with Blink Beauty’s audience, and my strong performance resulted in being invited back for additional shoots.

Content:

Instagram Video

Facebook Video