Background: As a UGC creator for Cleo Finance App, I produced a long-form video for their YouTube channel to promote financial wellness and empower users to leverage the app’s features.

Project Goal: To create relatable and informative content that effectively promotes Cleo’s mission of enhancing financial wellness, ultimately driving user engagement and app downloads.

Strategy:

Content Development: Develop videos that educate viewers on personal finance topics while showcasing the app’s features in a relatable manner.

Brand Representation: Serve as a trustworthy voice in the financial space, making complex concepts accessible and engaging.

Process:

Content Ideation:

Collaborated with the Cleo team to brainstorm video concepts that align with the brand’s mission of promoting financial wellness.

Researched audience interests to ensure the content was relevant and appealing.

Video Production:

Scripted, produced, and edited multiple videos that explain key financial concepts and demonstrate how to use the app effectively.

Worked closely with the editorial team to refine the content and ensure it aligns with brand messaging and objectives.

Outcome: The project successfully promoted Cleo’s mission of financial wellness, increasing awareness of the app and leading to higher user engagement and downloads.