Background: Partnered with NHL Europe as a creator to produce engaging on-site video content during the Global Series game in Bern, aimed at boosting fan engagement and showcasing the NHL's presence in Europe.

Project Goal: To create dynamic visual content that highlights the excitement of the NHL Global Series, fostering fan engagement and increasing awareness of the NHL's European initiatives.

Strategy: Develop engaging video content that captures the energy of the event and resonates with both local and international NHL fans.

Process:

Collaborated with the NHL Europe team to conceptualize video content that would appeal to fans attending the game.

Filmed on-site footage that showcased the atmosphere, fan interactions, and key moments from the game.

Edited and shared the video on social media platforms to maximize visibility and engagement.

Outcome: The project successfully garnered over 80k organic views, enhancing fan engagement and effectively showcasing the NHL's vibrant presence in Europe during the Global Series.