NHL Europe | UGC Creator/Influencer Partnership
Sarah Nourse
Project: On-Site Video Creation for NHL Europe
Background:
Partnered with NHL Europe as a creator to produce engaging on-site video content during the Global Series game in Bern, aimed at boosting fan engagement and showcasing the NHL's presence in Europe.
Project Goal:
To create dynamic visual content that highlights the excitement of the NHL Global Series, fostering fan engagement and increasing awareness of the NHL's European initiatives.
Strategy:
Develop engaging video content that captures the energy of the event and resonates with both local and international NHL fans.
Process:
Collaborated with the NHL Europe team to conceptualize video content that would appeal to fans attending the game.
Filmed on-site footage that showcased the atmosphere, fan interactions, and key moments from the game.
Edited and shared the video on social media platforms to maximize visibility and engagement.
Outcome:
The project successfully garnered over 80k organic views, enhancing fan engagement and effectively showcasing the NHL's vibrant presence in Europe during the Global Series.
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Posted Oct 25, 2024
Partnered with NHL Europe as a creator, creating on-site video at the Global Series game in Bern to boost fan engagement and showcase NHL's European presence.
