Sony | UGC Creator/Influencer Partnership

Background: Collaborated with Sony to promote the ZV-E10 camera through a captivating short-form video shot in the scenic Ticino, Switzerland, shared on my Instagram and TikTok.

Project Goal: To create engaging visual content that highlights the features of the ZV-E10 camera, driving brand awareness and encouraging potential customers to explore the product.

Strategy: Develop a visually appealing video that showcases the camera’s functionality and versatility, appealing to both amateur and professional content creators.

Process:

Conceptualized the video storyline to effectively demonstrate the ZV-E10's features in a stunning outdoor setting.

Produced the video end-to-end, handling scripting, shooting, and editing to ensure high-quality output.

Posted the video on my Instagram and TikTok, leveraging my audience to maximize reach and engagement.

Outcome: The collaboration successfully garnered over 109k views on Instagram and TikTok, enhancing awareness of the ZV-E10 camera and showcasing its appeal to a broad audience.