Background: Redken discovered me on Instagram and selected me to contribute as an on-camera model for their NYC-based summer hair campaign, which included three YouTube videos.

Project Goal: To showcase and elevate Redken’s summer hair care and styling products through high-quality, instructional video content that resonates with their audience.

Strategy:

Content Enhancement: Provide on-camera demonstrations that align with Redken's branding and effectively communicate product benefits.

Modeling Engagement: Represent the brand's styling techniques in an approachable and engaging way to maximize viewer connection and trust.

Process:

Reviewed the campaign goals and collaborated on the creative direction to ensure alignment.

Discussed styling and wardrobe that reflected Redken’s summer aesthetic.

Worked closely with the production team to maintain clear communication and ensure all details were captured.

Demonstrated summer hair techniques on camera, making sure to engage viewers with step-by-step instructions.

Ensured effective modeling and communication to showcase techniques and product use, covering all necessary angles and details.

Outcome: The project was successful, resulting in three well-received YouTube videos that highlighted Redken’s summer hair products, leading to increased engagement and further professional opportunities.