Background: Conceptualized, shot, and edited a dynamic TikTok video promoting Geneva as a premier summer destination as part of the "Geneva Resort City" campaign.

Project Goal: To create engaging visual content that highlights Geneva's attractions and amenities, driving interest and encouraging travel to the city during the summer season.

Strategy: Develop a vibrant and informative video that showcases the beauty and unique offerings of Geneva, appealing to potential travelers looking for summer getaway options.

Process:

Crafted a compelling storyline to effectively capture Geneva's summer attractions and activities.

Managed the entire production process, including scripting, filming, and editing, to ensure a polished final product.

Shared the video on TikTok, leveraging trending hashtags and engaging visuals to maximize reach and engagement.

Outcome: The video successfully promoted Geneva as a desirable summer destination, garnering 178k views on TikTok and enhancing awareness of the city’s offerings among potential travelers.