Case Study: Aroma Freedom

I managed Aroma Freedom's lead generation Meta ad campaign. The campaign centered around a low-ticket e-book funnel. I wrote all copy for the long-form book purchase sales page, video scripts, upsells, and down sells, etc...

I also created, managed, and optimized the Meta ad campaigns.

This was a brand-new product. The client's target audience was therapists and wellness practitioners. The book detailed out a new form of therapy using essential oils. The full-funnel goal was to generate high-quality leads for a high-ticket certification program in the Aroma Freedom Technique

After purchasing the book, customers could upgrade to a paid course. I wrote the copy and video script.

I created the ad campaign. Our top-performing ads secured book purchases at a cost of $15.74 each, yielding a $6 profit per front-end lead.

Check out the ad here and here.

Our campaign successfully elevated brand awareness and generated leads for my client's premium products and services. Over a span of four months, we garnered 197,493 impressions, attracted 3,020 website views, and generated 193 high-quality leads.