Case Study: Burnout to Brilliance

Jacob Isaiah

Digital Marketer
Email Marketer
Copywriter
Facebook Ads
Facebook Pixel
Instagram Ads
I helped my client launch an online challenge, "The Burnout to Brilliance Challenge". The challenge generated over 2500 high-quality leads in 2 months.

Challenge Funnel

I wrote the copy for the challenge funnel.

Meta Ad Campaign

For the ads, our creative captured attention and provided instant value for burned-out high-performing resulting in $4 challenge signups. 
Check out the ads here

Results

We invested $10,645 in ads, yielding 2,533 opt-ins. 5% upgraded to a VIP ticket. My clients achieved 25% growth in their email list, offset the advertising costs, and realized a net profit of $9,247.
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