Case Study: Get Yourself Together

I helped my client launch an online challenge funnel. Collaborating closely with the team, I crafted the product launch strategy, wrote the copy, and managed all the ad campaigns. I oversaw eight consecutive launches and generated over $2.5 million in sales.

In crafting the sales page copy, my goal was to seamlessly blend my clients' vibrant persona with a compelling narrative. The result? A purchase conversion rate of 5% from cold traffic and 15% from warm leads.

I crafted email campaigns for this event, ensuring each message captured the client's brand voice. Our goal was to captivate and excite readers, compelling them to join the challenge. Below, you'll find a selection of top-performing emails. The emails had an average 35% open rate and a 3% click-through rate.

I wrote ad copy and video scripts for our Meta ad campaigns. I managed the campaigns end-to-end, from data analysis and A/B testing to scaling. We brought the ad spend up to $1000 per day. Our top-performing ads had a 7x ROAS.

Below are examples from top-performing ads.