Banco GNB | Rolando Savings

Banco GNB | Rolando Savings Account — 360° Campaign

Role: Senior Account Executive | Mayo Group

I contributed to the development and execution of an integrated marketing campaign for Banco GNB's Rolando Savings Account.

Working closely with the bank's marketing team, I coordinated creative development, key visual reviews, campaign adaptations, and communication across digital and offline channels.

My responsibilities included client management, creative team coordination, stakeholder alignment, and collaboration with production and media teams to support a consistent campaign rollout.