Banco GNB | Rolando Savings Account — 360° Campaign
Role: Senior Account Executive | Mayo Group
I contributed to the development and execution of an integrated marketing campaign for Banco GNB's Rolando Savings Account.
Working closely with the bank's marketing team, I coordinated creative development, key visual reviews, campaign adaptations, and communication across digital and offline channels.
My responsibilities included client management, creative team coordination, stakeholder alignment, and collaboration with production and media teams to support a consistent campaign rollout.
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Fertigyn | Content Strategy & Creative Coordination
Role: Freelance Content Strategist & Creative Coordinator
I supported Fertigyn's digital communications through competitor research, content planning, copywriting, and creative coordination.
My work included developing educational content concepts, writing social media scripts and briefs, collaborating with designers, and supporting paid campaign planning.
The project focused on communicating fertility and reproductive health topics through clear, approachable content.
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Gabs Ceramic Store | Brand Building & Content Marketing
Role: Founder & Marketing Lead
I founded and manage Gabs Ceramic Store, an independent creative brand in Lima, Peru.
I lead brand strategy, visual identity, content planning, social media communication, and event marketing.
Over a recent 30-day period, Instagram content generated 16,327 views, 633 interactions, and 27 net new followers.
I also develop campaigns, coordinate creative workshops, and manage brand experiences through collaborations and in-person events.
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Gold Dent | Brand Strategy, Website & Digital Presence
Marketing & Branding Consultant | Project Lead
I led the branding and digital presence development for Gold Dent, a dental clinic in Lima. My role included strategic research, competitor benchmarking, website structure and content creation, Wix setup, Google Business Profile optimization, and project coordination. The result was a more cohesive brand identity and a published digital presence across key patient touchpoints.
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