Email Welcome Series and Webinar Campaign

As a certified digital marketer, I've had the opportunity to work as a marketing lead on a number of projects like email campaigns for Welcome Series, Webinars, and more. Most notably include Survive and Thrive 2024

For this project we needed first to acquire leads before we could campaign our webinar to them.

So, I got to work researching the life-coaching industry and created three landing pages and short blog posts as a top-of-funnel strategy for collecting qualified leads. After reaching our target, I quickly sifted through our list and separated the leads into two categories with a welcome email.

This email allowed us to convert 36% of the leads quickly and then subsequent emails would help us retarget leads that needed a final push.

Other emails included reminders for the webinar, and a thank you note with a free recording of the Summit.