LEGO Copywriting Challenge (spec work)

Paris Cumba

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Graphic Designer

Copywriter

Canva

I am not a huge LEGO person, but my little brother is. I spent a weekend at the Legoland Resort in Florida just surrounded by the tiny little bricks. Needless to say, I stepped into this challenge with fresh eyes on LEGO just a couple weeks later.

The Brief?

Word Tonic’s January copywriting challenge was to create an ad promoting LEGO’s Tiny Plants set that was marketed towards a Gen-Z audience.

The Result?

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Posted Mar 7, 2024

Word Tonic’s January copywriting challenge was to create a LEGO ad marketed towards Gen-Z.

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LEGO

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Graphic Designer

Copywriter

Canva

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