LEGO Copywriting Challenge (spec work)
Paris Cumba
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Posted Mar 7, 2024
Word Tonic’s January copywriting challenge was to create a LEGO ad marketed towards Gen-Z.
I am not a huge LEGO person, but my little brother is. I spent a weekend at the Legoland Resort in Florida just surrounded by the tiny little bricks. Needless to say, I stepped into this challenge with fresh eyes on LEGO just a couple weeks later.
The Brief?
Word Tonic’s January copywriting challenge was to create an ad promoting LEGO’s Tiny Plants set that was marketed towards a Gen-Z audience.
The Result?
