Create an social ad promoting Nando’s to a Gen-Z audience while maintaining their signature tone of voice.

I started off by looking at their socials to get an idea of their visual style. Then I did a little bit of research on the company’s background to see what cultural elements they incorporated into their designs.

I created an ad similar to the ones that Nando’s posts on their Instagram page. I utilized the colors and South African influences on their designs and used a play on words (“you want a piece of this”) for copy text in their signature TOV.