Back Market Email Copy (spec work)

Paris

Paris Cumba

The Brief?

Write an email from BackMarket in their signature tone of voice that either:
A) notifies a user that they left something in their basket / OR viewed an item 
or
B) Confirms that their order has been placed

Insight

I studied some examples of their email and website copy in order to get a feel for Back Market’s TOV.  I also took a look at some of the company’s values, which in this case was helping the environment through refurbished technology.

Execution/Strategy

I wrote up some email copy that puts emphasis on saving the environment by saving money on technology.

The Result?

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Posted Apr 11, 2024

Created email copy for Back Market for a Word Tonic brief.

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Clients

Back Market