Back Market Email Copy (spec work)
Paris Cumba
The Brief?
Write an email from BackMarket in their signature tone of voice that either:
A) notifies a user that they left something in their basket / OR viewed an item
or
B) Confirms that their order has been placed
Insight
I studied some examples of their email and website copy in order to get a feel for Back Market’s TOV. I also took a look at some of the company’s values, which in this case was helping the environment through refurbished technology.
Execution/Strategy
I wrote up some email copy that puts emphasis on saving the environment by saving money on technology.
The Result?
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Posted Apr 11, 2024
Created email copy for Back Market for a Word Tonic brief.
