LinkedIn Ghostwriting That Gets You Clients
Janefrances Christopher
Verified
LinkedIn Ghostwriting: 69K Impressions, 500+ Reactions & So Many Leads Client Cut Posts in Half
Overview
Ghostbird, a LinkedIn ghostwriting agency, needed high-performing content for multiple B2B executive clients who wanted to build thought leadership and generate inbound leads through organic LinkedIn content, not just with more posts, but with strategy-driven storytelling that converts attention into inbound leads.
Within weeks, my ghostwritten content began outperforming typical benchmarks, driving consistent engagement, audience growth, and client inquiries.
LinkedIn Screenshot showing viral content (81k+ Impressions and 500+ reactions)
Objective
To create consistent, high-performing LinkedIn content that builds authority, attracts qualified leads, and sustains engagement, even with reduced posting frequency.
My Role
LinkedIn Ghostwriter & Content Strategist
Voice-matching and story-mining system
Weekly content calendar and post strategy
End-to-end ghostwriting and optimization
Engagement review and iteration
Process
I worked with multiple executive clients to:
Discover: Mapped audience personas and analyzed past post performance to uncover what resonated with each client's ideal target audience.
Story Mining: Extract their unique stories, insights, and experiences through interviews and collaboration
Ghostwriting: Produced narrative-driven posts optimized for engagement, reach, and conversions.
Review & Optimization — Tracked analytics and adjusted hooks, timing, and emotional tone for sustained virality.
Deliverables
12 - 45 high-performing LinkedIn posts (per month)
Monthly Performance and insight report
I consistently delivered 12+ posts per month (scaling up to 45+ posts during peak months), all submitted on time and tailored to each client's brand voice and business goals.
The Results
The impact was consistent and significant across multiple clients:
Peak Performance: 69,000 impressions and 500+ reactions on top viral post
Consistent viral content: Most posts generated 5,000-20,000 impressions (far above LinkedIn's average)
Range of success: Posts consistently performed between 1,000-69,000 impressions, showing reliable high-quality output
Sustained engagement across all clients – while typical LinkedIn accounts see dramatic drops without posting, my clients maintained strong momentum through strategic, high-quality content
Overflow of qualified leads – One client received so many inbound leads that they had to reduce posting frequency from 8 posts to 4 posts per month
"That's a good problem to have" – when your content generates too many leads.
These posts impressions are mind blowing. I’ve never seen anything like it before.
— Direct feedback from Ghostbird founder
A screenshot of a client's LinkedIn Metrics
Tools Used
LinkedIn, Google Docs, Notion, Grammarly, Slack
The Takeaway
This ongoing work proves that effective LinkedIn ghostwriting isn't about posting frequency or simply favouring algorithm.
It's about consistently creating content that resonates, converts, and generates real business outcomes.
By deeply understanding each client's unique expertise and translating it into compelling narratives, I've helped position multiple executives as thought leaders while driving tangible lead generation results across different industries.
The ability to consistently deliver viral-level performance (5K-20K+ impressions per post) across multiple clients demonstrates not just one-off success, but a repeatable system for creating high-performing LinkedIn content.
Duration: June 2024 - Present (Ongoing)
Client Types: B2B Founders, Executives, and Consultants
Deliverables: 12-45 LinkedIn posts per month across multiple clients
Performance Range: 1K-69K impressions per post, with most achieving 5K-20K
A screenshot of a client's Post metrics
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Posted Oct 17, 2025
80K+ Impressions, 500+ Reactions & So Many Leads Client Cut Posts in Half
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Timeline
Jun 4, 2025 - Ongoing
Clients
Ghostbird
