Afrikstabel sells authentic African prints globally but was limited by manual operations via WhatsApp and social media. I transformed their business by designing a scalable digital ecosystem that could grow with them.

• Complete Digital Ecosystem designed for scalability:

Mobile app for customers

Responsive web application

Admin portal for order management

Redesigned website

• User-Centered Improvements that boosted conversions:

Smart verification process that reduced drop-offs

Real-time search filtering with instant results feedback

Culturally-sensitive product tagging for global customers

Streamlined checkout with Paystack integration

I prioritized scalability at every step by:

• Creating flexible components that could accommodate growing product catalogs

• Designing systems rather than isolated screens

• Building with internationalization in mind from the start

• Implementing UX solutions that would work efficiently at 10x customer volume

• Designed in Figma while working closely with developers over 6 months

• Maintained continuous feedback loops between client, design, and development teams

• Created solutions that balanced business needs, technical feasibility, and user experience

The new design system has positioned Afrikstabel to scale globally by automating processes, reducing operational time, and creating a shopping experience that resonates with customers across different cultures and regions.