Joy Beljera
Brand Overview
Renee Frojo stands out in the vibrant world of content marketing as a dedicated storyteller for small, purpose-driven businesses. With a focus that goes beyond just reaching audiences, she crafts narratives that resonate deeply. Rooted in principles of generosity, community, and authentic storytelling, Renee's approach champions the unique spirit of each brand she collaborates with, aiming for meaningful connections and growth.
Project Scope
Color Palette Refresh
Social Media Styling & Bespoke Template Creation
Process
The project began by immersing ourselves in Renee's brand essence and values. Drawing inspiration from her affinity for nature and authentic connections, we curated mood boards, finalized earth-toned color palettes, and selected fonts that echoed her unique blend of playful professionalism. Our collaboration also saw the creation of diverse sample content templates tailored for various social media platforms.
Client Testimonial
"Joy from Laya Design is, well, simply a joy to work with. Thorough, communicative, creative and kind. She delivered everything on time and better than expected. I'm so happy I came across her page!"
— Renee Frojo, Content Marketer for Purpose-led Businesses