Rebranding for Junior Achievement of Georgia
Aaron Tovi
Launching an Innovative Brand for a Century-old Nonprofit
Junior Achievement of Georgia was having a breakthrough. Their innovative new educational model had stunning results in initial pilots. It was time to scale. But their brand, JA Academy, evoked trustworthy tradition, not breakthrough innovation. It was time for a significant pivot.
Old Brand
The original name and identity of JA Academy
New Brand
New name and logo
Brand guidelines
Brand tagline
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Posted Aug 2, 2025
I led the rebrand of JA Academy (a Junior Achievement program), resulting in 3DE, an innovative education brand that has since spread across the country.
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Junior Achievement of Georgia
