Overhauling a Locally Loved Restaurant Chain
Aaron Tovi
Overhauling a Locally Loved Restaurant Chain
With 25+ restaurants entirely in Tucson, Arizona, eegee’s was a big success in a small pond. To win in larger, more competitive cities, the brand needed a significant overhaul—without losing what makes it special.
Before Rebrand
Old storefront
Old Menu
Old Interior
After Rebrand
Updated brand and store design
New collateral
New cup designs
Monthly marketing touchpoint
Photography art direction
Menu engineering and design
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Posted Aug 2, 2025
Brand repositioning, strategy definition and visual identity update for a locally loved restaurant chain. Work performed while Creative Director at Vigor.
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eegee’s
