Customer insights guide evolution of outsourcing brand
Aaron Tovi
Customer insights guide evolution of outsourcing brand
DMGgo started as a back-office outsourcing partner for transportation businesses. As it grew, expanded services, and acquired a related business, strategic questions emerged:
Should DMGgo split into distinct brands for each service area?
Should it continue expanding under a single brand?
How could the brand evolve to support long-term growth?
What elements of the existing brand should carry forward?
To answer these questions, DMGgo partnered with Referent to reimagine its brand. The result is Go HQ—a brand built to support the next stage of growth.
Before Rebrand
Original name and logo
Original website
After Rebrand
Updated name and identity
Messaging
Service line sub-brands and service icons
Exaple sales deck page
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Posted Aug 4, 2025
I led a strategic rebrand for DMGgo (now Go HQ), a back office support provider. The result was an elevated presentation, clarified offering, and growth.
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