As Digital Art Director at Stealth Creative, I was tasked with modernizing the visual identity for St. Louis WorldNet Solutions, a regional technology and network-infrastructure provider serving enterprise clients in the Midwest.

Although my role was officially Digital Art Director, I operated at associate creative director capacity—guiding concept development, visual strategy, brand positioning, and cross-channel execution. The client needed a modern, tech-credible brand identity that communicated reliability, speed, and enterprise-grade trust.

This included updating their visual presence across digital, print, and B2B sales collateral, while aligning the brand with the expectations of corporate clients and infrastructure partners.

An outdated visual identity lacking cohesion

A logo and color system that didn’t reflect modern tech standards

Inconsistent use of photography, icons, and layouts across touchpoints

No scalable design system for sales teams or marketing

The rebrand needed to communicate:

…and do so in a way that would stand alongside national competitors.

Developed the core visual direction, drawing on themes of connectivity, data flow, infrastructure, and Midwest reliability.

Defined the brand voice and tone: confident, technical, approachable.

Worked with account strategy to position the company as a trusted regional backbone provider.

Modernized the logo using cleaner geometry and signal-wave metaphors.

Designed a new color system emphasizing deep blues, electric accents, and neutral greys, aligning with enterprise technology aesthetics.

Created a custom icon set representing network pathways, fiber connectivity, redundancy systems, and managed services.

Defined typography rules, spacing, motion cues, and usage guidelines.