I began with a deep-dive into Potters Gallery's mission, audience, and goals — understanding that this wasn't just a website build, it was a platform for a movement. I used Lovable for rapid prototyping and Elementor on WordPress for the final build, ensuring the design was both visually compelling and easy for the team to manage post-launch. Every page was crafted to speak directly to potential donors and partners who needed to understand the impact of the organization quickly.