Retrea Brand Identity for Great Ocean Road Resort
Maximillian Gonzales
Retrea
A warm, candid identity that invites guests to slow down, reconnect, and feel at home—without the clichés.
Graphic Design & Branding
Brochure & Printed Media
Wayfinding & Signage
Window Vinyl Graphics
Femmi Coppi — Assistant Design Director
Nathan Millard — Assistant Design Director
Lachlan Maxwell, grandson of Australia’s beloved celebrity couple Bill and Lori Maxwell, approached Studio Artegra with a vision to revitalise the family-run Great Ocean Road Resort. Situated by Anglesea’s serene riverside, the hotel had ceased operations during the 2020 pandemic. Lachlan’s ambition was to transform the site into a boutique hotel honouring the spirited legacy of his grandparents, while offering elderly travellers and retirees a rejuvenating escape, celebrating simplicity, clarity, and genuine warmth without resorting to clichés or exclusivity.
Studio Artegra created Retrea, a thoughtfully considered brand identity deeply rooted in self-care, candid comfort, and community. The visual system deliberately avoids typical oceanic tropes, instead employing calm, warm hues paired with friendly, childlike graphic elements to foster a welcoming, inclusive atmosphere. Each creative decision emphasises clarity, relaxation, and unpretentious hospitality, appealing directly to a demographic who appreciates a direct, no-fuss approach to leisure and self-sufficiency.
The branding scope encompassed a cohesive collection of deliverables, including sophisticated yet approachable signage and wayfinding, elegant printed collateral, and carefully detailed guest experience materials. Retrea’s holistic visual language effectively positions the resort as a place of genuine care and connection, providing an inviting, homely environment for guests to share stories, relax, and rediscover personal wellbeing along Victoria’s beautiful Surf Coast.
Like this project
Posted May 8, 2025
Developed Retrea brand identity for Great Ocean Road Resort's transformation into a boutique hotel.
Likes
3
Views
18
Timeline
Jul 1, 2024 - Jul 31, 2024
