Retrea Brand Identity for Great Ocean Road Resort
Maximillian Gonzales
Like this project
Posted May 8, 2025
Developed Retrea brand identity for Great Ocean Road Resort's transformation into a boutique hotel.
Likes
4
Views
20
Timeline
Jul 1, 2024 - Jul 31, 2024
Retrea
A warm, candid identity that invites guests to slow down, reconnect, and feel at home—without the clichés.
Graphic Design & Branding
Brochure & Printed Media
Wayfinding & Signage
Window Vinyl Graphics
Femmi Coppi — Assistant Design Director
Nathan Millard — Assistant Design Director
Lachlan Maxwell, grandson of Australia’s beloved celebrity couple Bill and Lori Maxwell, approached Studio Artegra with a vision to revitalise the family-run Great Ocean Road Resort. Situated by Anglesea’s serene riverside, the hotel had ceased operations during the 2020 pandemic. Lachlan’s ambition was to transform the site into a boutique hotel honouring the spirited legacy of his grandparents, while offering elderly travellers and retirees a rejuvenating escape, celebrating simplicity, clarity, and genuine warmth without resorting to clichés or exclusivity.
Studio Artegra created Retrea, a thoughtfully considered brand identity deeply rooted in self-care, candid comfort, and community. The visual system deliberately avoids typical oceanic tropes, instead employing calm, warm hues paired with friendly, childlike graphic elements to foster a welcoming, inclusive atmosphere. Each creative decision emphasises clarity, relaxation, and unpretentious hospitality, appealing directly to a demographic who appreciates a direct, no-fuss approach to leisure and self-sufficiency.
The branding scope encompassed a cohesive collection of deliverables, including sophisticated yet approachable signage and wayfinding, elegant printed collateral, and carefully detailed guest experience materials. Retrea’s holistic visual language effectively positions the resort as a place of genuine care and connection, providing an inviting, homely environment for guests to share stories, relax, and rediscover personal wellbeing along Victoria’s beautiful Surf Coast.