Life Fitness Rebrand

Maximillian Gonzales

Completed work

Art Director

Graphic Designer

UI Designer

Adobe Illustrator

Adobe Photoshop

Figma

Fitness & Wellness

Life Fitness Rebrand

A confident rebrand that fuses performance and clarity—bringing Life Fitness into the now with strength and purpose.

UI / UX Design Guidelines

Brand Identity

Brochure & Printed Media

Nathan Millard — Assistant Design Director

Femmi Coppi — Assistant Design Director

As one of the most recognized names in professional and personal fitness equipment, Life Fitness entrusted Studio Artegra with a contemporary rebrand that repositions the company as a future-ready, user-centric leader in the health and wellness space. ‍

The new identity system—centered around the REGENERATE campaign—blends bold typography, cinematic photography, and a streamlined user interface to evoke performance, power, and purpose. Studio Artegra delivered a comprehensive visual language spanning digital and physical touchpoints, including a refreshed website interface, an immersive equipment catalogue, and interface mockups for embedded screen systems on Life Fitness machines.

Every element was designed to reinforce the brand’s global reputation for reliability while introducing a renewed focus on personal transformation, intuitive access, and streamlined UX. The result is a visual toolkit that not only modernizes the Life Fitness image but aligns it with today’s agile, high-performing users—whether in the gym, at home, or on the go.

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