There Are No Wrong Notes: Harlem Week Campaign
Maximillian Gonzales
There Are No Wrong Notes
A typographic celebration of diversity and rhythm, turning a jazz mantra into a city-wide invitation for all.
Art Direction
Graphic Design & Branding
Poster Design
Wristband Design
Apparel Design
AV Backdrop Design
3D Animation
Femmi Coppi — Assistant Director
Nathan Millard — Assistant Director
Inspired by the legendary words of jazz pioneer Miles Davis, There Are No Wrong Notes became the core message for Harlem Week’s 47th year—reframed as a vibrant call to diversity, experimentation, and communal joy. Studio Artegra was tasked with turning this quote into a bold typographic campaign that would energize Harlem’s streets and speak to all ages, backgrounds, and rhythms of the city.
The visual identity embraced eclecticism as a design principle—each letter in the campaign title rendered in a unique, expressive type style, symbolizing the richness of voices that make up Harlem’s cultural fabric. From posters and banners to event guides and wearable merchandise, the system translated seamlessly across print and environmental formats, injecting visual rhythm into the city’s historic streets.
The studio’s work extended into practical signage and wayfinding tools, ensuring consistency across over 100 community-led events. The result: a celebration where no note—visual or musical—was out of place.
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Posted May 8, 2025
Typographic campaign for Harlem Week celebrating diversity and rhythm.
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Timeline
Apr 1, 2024 - Apr 30, 2024
