Cinematic Identity for Four Three
Maximillian Gonzales
Four Three
A cinematic identity rooted in clarity and nuance, designed to reflect alternative perspectives through bold, modular visuals.
Brand Guidelines
Wall Mural
Scheduling Billboards
Posters
Femmi Coppi — Assistant Design Director
Nathan Millard — Assistant Design Director
Studio Artegra created the identity for four three, an independent cinema platform that celebrates the art of film through considered design and alternative perspectives. Born from a desire to foster conversation, education, and cultural exchange, four three’s brand is anchored in simplicity, modularity, and cinematic subtlety.
The identity plays on the traditional 4:3 aspect ratio—reframed here as a graphic device that speaks to visual storytelling and curated formats. The logomark uses typographic restraint and spatial structure to evoke a timeless screen-like presence. Accompanying the brand is a suite of collateral that balances bold modernism with utilitarian clarity: timetables, film posters, mural schedules, digital signage, and transit-based wayfinding.
Studio Artegra oversaw every aspect from naming and logo development through to brochure layout and environmental visualisation—delivering a brand that is intelligent, flexible, and deeply aligned with the founders' mission to create a non-cliché, experience-led cinema.
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Posted May 8, 2025
Created a cinematic identity for four three, an independent cinema platform.
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Timeline
Mar 1, 2024 - Mar 31, 2024
