Unfold & Uncover: Swiss Style Exhibition Design
Maximillian Gonzales
Unfold & Uncover
A bold identity system merging Swiss minimalism with digital-era cues to shape a striking, immersive exhibition experience.
Art Direction
Poster Design
Lanyard Design
Wayfinding & Signage
Femmi Coppi — Assistant Design Director
Nathan Millard — Assistant Design Director
Unfold & Uncover was a multidisciplinary design campaign crafted for a Minimalissimo-curated exhibition celebrating Swiss Style and its evolution into contemporary design. Studio Artegra developed a cohesive identity system spanning exhibition graphics, signage, staff collateral, and printed media—anchored in the International Typographic Style yet reinterpreted through a bold, digital lens.
Using a high-contrast palette of graphite grey and neon green, the visual language combines barcode motifs, modular type compositions, and typographic topographies to express the exhibition’s core theme of discovery through structure. Every touchpoint—whether wayfinding pylon, folded guide, or staff lanyard—reinforces a grid-based clarity while introducing playful directional cues and motion-driven patterns.
The outcome is a campaign that not only honors the legacy of Swiss design but actively pushes its boundaries—unfolding and uncovering new spatial, typographic, and experiential possibilities.
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Posted May 8, 2025
A bold identity system for a Minimalissimo-curated exhibition on Swiss Style.
Likes
1
Views
5
Timeline
Feb 1, 2023 - Feb 28, 2023
Clients
Minimalissimo
