Unfold & Uncover: Swiss Style Exhibition Design

Maximillian Gonzales

Completed work

Graphic Designer

Industrial Designer

Print Designer

Adobe Illustrator

Adobe InDesign

Figma

Design

Unfold & Uncover

A bold identity system merging Swiss minimalism with digital-era cues to shape a striking, immersive exhibition experience.

Art Direction

Poster Design

Lanyard Design

Wayfinding & Signage

Femmi Coppi — Assistant Design Director

Nathan Millard — Assistant Design Director

Unfold & Uncover was a multidisciplinary design campaign crafted for a Minimalissimo-curated exhibition celebrating Swiss Style and its evolution into contemporary design. Studio Artegra developed a cohesive identity system spanning exhibition graphics, signage, staff collateral, and printed media—anchored in the International Typographic Style yet reinterpreted through a bold, digital lens. ‍

Using a high-contrast palette of graphite grey and neon green, the visual language combines barcode motifs, modular type compositions, and typographic topographies to express the exhibition’s core theme of discovery through structure. Every touchpoint—whether wayfinding pylon, folded guide, or staff lanyard—reinforces a grid-based clarity while introducing playful directional cues and motion-driven patterns.

The outcome is a campaign that not only honors the legacy of Swiss design but actively pushes its boundaries—unfolding and uncovering new spatial, typographic, and experiential possibilities.

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