Welcome Email Series Automation for RepGalsen

Challenge:

RepGalsen, a Senegal-inspired clothing brand, needed a refreshed welcome email series that would tell its story and drive conversions.

Solution:

I developed a six-part email series designed to forge strong connections with new subscribers and turn welcomes into sales. The series unfolds with a warm introduction and an exclusive discount, spotlights on key products, a personal note from the founder, and community engagement opportunities. Each email strategically builds the RepGalsen narrative, nurturing a sense of belonging while driving conversions.

Welcome Email 1: Warm welcome with a 15% discount introduction

Welcome Email 2: Product spotlight on cozy hoodies and sweatshirts

Welcome Email 3: Founder’s note to share the brand story

Welcome Email 4: Community invitation to deepen subscriber connection

Welcome Email 5: Spotlight on the Pikine collection and the Xaam Senegal blog

Welcome Email 6: Exclusive offers and event invitations for community engagement