Brand Identity & Pre-Launch Strategy for a food start-up.
• Managed content creation lifecycle (photoshoots, BTS, videos, website copy, social media posts, influencer gifting) from briefing to final delivery, collaborating with the creative team.
• Led pre-launch strategy: market research, artwork core look, packaging, pricing/positioning, consumer feedback integration through surveys & product samplings.
• Project-managed capital raising campaign: marketing materials (business plan, investor deck), pitching and co-presenting marketing strategy with founder to investors.
Impact/Key Achievements:
• Assisted in securing a listing offer with Selfridges, participated in negotiations with Whole Foods Market.
• Supported the launch of 3 new SKUs on Ecommerce channels (Amazon, brand website) from the ground up, achieving 1500 repeat sales within the first 2 months.
• Raised £500k+ investment in under 2 months.
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Posted Aug 12, 2024
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