• Managed content creation lifecycle (photoshoots, BTS, videos, website copy, social media posts, influencer gifting) from briefing to final delivery, collaborating with the creative team.

• Led pre-launch strategy: market research, artwork core look, packaging, pricing/positioning, consumer feedback integration through surveys & product samplings.

• Project-managed capital raising campaign: marketing materials (business plan, investor deck), pitching and co-presenting marketing strategy with founder to investors.

• Assisted in securing a listing offer with Selfridges, participated in negotiations with Whole Foods Market.

• Supported the launch of 3 new SKUs on Ecommerce channels (Amazon, brand website) from the ground up, achieving 1500 repeat sales within the first 2 months.

• Raised £500k+ investment in under 2 months.