Market Expansion Strategy for an international education company
Zlata Rudakova
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Posted Aug 12, 2024
10xROI achieved in market expansion for an educational company. Built and executed a multi-channel marketing strategy and coordinated 100+ events.
International student recruitment company. Led marketing strategy for 2 brands across 13 countries, collaborating with regional teams, reporting to Managing Director.
Key Responsibilities:
• Managed marketing budget and implemented marketing strategy across social media, email, PR, Display ads, print, events, conferences, webinars, partners. Project-managed video production.
• Heavily client facing role; often led client meetings and gave presentations.
• Coordinated 100+ event integrations and activations across 5 key markets.
Impact/Key Achievements:
• Achieved 10 x ROI; turned the region from last to first by revenue (40% of the total sales).
• Established a network of 150+ active client referral agents in 13 countries.
• Launched two new short-term programmes, retaining 75% of students for long-term.