• Increase brand awareness and establish organisation as industry leader through the launch of high-profile online event and campaign, Physical Meets Digital (PMD) internationally
• Manage and monitor the recording of sessions used during webinar; over 20 industry experts both internal and external
• Work with sales organisation to record and edit PMD sessions, as well as video demos to be used both internally and externally
• Increase brand awareness and establish organisation as industry leader through the launch of high-profile online event and campaign, Physical Meets Digital, internationally
• Manage and monitor the recording of sessions used during webinar; over 20 industry experts both internal and external, including the CEO of Iron Mountain, William Meaney
• Work with marketing team on social media strategies to exceed following target of 1,000 connections LinkedIn through promotion and creation of video content for virtual event Physical Meets Digital
• Assist the marketing team in partnership with marketing agency to create unique direct mail campaigns
• Foster relationships with high-level clients by leading meetings surrounding the
Physical Meets Digital event, and the Zoom platform
• Establish Iron Mountain as innovative leader in industry, in digital transformation, through creation and edit of both videos for social media, and pre-recorded presentations of high-profile Iron Mountain employees and customers
• Create benchmarks for future events, and track the success of Physical Meets Digital, by reporting on registrants and data regularly to automation team, for use in the weekly newsletter
• Maintain relationships with current customers, and attract relationships with industry experts, through collaboration and creation of unique direct mail campaigns, in partnership with external marketing agency
• Winner of company-wide Play to Win Award for Physical Meets Digital event
• Increase awareness on workplace safety through creation of messaging and copy, launching internal campaign promoting employee health and well-being: #StretchAndFlex Challenge, on Yammer
• Worked with the team to increase of search rankings by optimising UKI company website’s content and pages; delegate and suggest actions for new content placement within the site
• Assist the marketing team with the Speak Up campaign, and helped to organise pieces and content to use
• Member of Tiger Team to create and launch internal virtual training and education program
• Create rapid revenue for the company
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Posted Jun 2, 2023
Field marketing project management including digital, event, and direct mail marketing to push digital transformation rebrand into EMEA market