Growth Marketing Management

•Mapping of GTM strategy for product launches in region

•Strategic planning and management of both in-person and virtual events for client,includes strategically choosing target accounts, working with Content and IntegratedCampaign teams to create email sequences, and social media to promote event.Worked with sales organization and customer and partner speakers to clarifycontent during event, and managed the event itself on day. Average attendance toregistration rate 60%, with many events ending in follow-up meetings. Events sawan average of 10% inquiry to marketing qualified lead conversion.

•Promotion of events, product launches and client announcements through email drip campaigns across Ivanti product solutions and relevant industries in region. These campaigns were overseen and managed by Makris, and reports of completed email series' were used to optimise future campaigns. Average Unique Open Rates above company KPIs, at 25%, with average CTR also hitting client targets at average 3%.

• Work with partner marketing teams to create campaigns across digital and events targeting customers and prospects across solution pillars, strategically choosing content to align to messaging for audiences (case studies, whitepapers, datasheets, etc.)

• Work with AP, procurement and legal tams to complete contract, invoicing, and vendor onboarding for EMEA North and West regions.

• Increase brand awareness of client breaking into new markets across EMEA through management of paid media and content syndication campaigns. Makris chose account criteria for the target audience, and the relevant assets to include for each email drip. Strategically chose assets and target audience for evergreen PPC, working with design team for graphic. Average metrics measured for digital showed a 10% company KPI reached for inquiry to marketing qualified lead conversions.