Event Marketing Management by Makayla De SouzaEvent Marketing Management by Makayla De Souza

Event Marketing Management

Makayla De Souza

Makayla De Souza

•Strategy and execution of event marketing campaigns for Tembo’s portfolio of clients,including Farnborough International, UFI, AiMed, and EMAP.
•Creation and execution of growth strategy to scale event businesses
•Strategy build and management of visprom and exprom campaigns, to drive visitorand exhibitor registration.
•Reporting regularly on campaign performance, management of campaignsthroughout the week consistently optimizing
•Strategy and execution of paid search, paid social and paid display campaigns,driving registrations and increasing site traffic
•SEO strategy and management for event organizers in lead generation ramp-upcampaigns
•Including keyword research, backlink audit and strategy, and content
•Content creation for organic social to raise brand awareness for event
•Average 70% increase in visitor registration, resulting in £500,000+ revenue
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Posted Jun 2, 2023

Exprom and Visprom marketing strategy creation and execution to drive registrations to B2B events

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Clients

EMAP Publishing (UK)

UFI

Tembo