Danilo Carlotti - Personal Branding

ABOUT

Danilo Carlotti is not only a software developer but also a PhD in Law, data scientist, business consultant and teacher. Working for years with A.I applied to law, he has worked or provided services to most tech companies in Brazil. He came to me looking for a designer to develop his personal brand, mainly to professionalize his Data Science YouTube channel and to be open to new opportunities for his technology consulting business.

SOLUTION

The visual identity concept was developed using a quote said by the client during the briefing meeting: "(...) my goal is to give accessible education through my YouTube channel". With that in mind, developing the graphic element was easy. Using a language full of icons, we turned the technical concepts brought by the client into a simple thing, connecting him with the target audience.