DENSO, a manufacturer of automotive parts, needed to ensure their VIP invite to their exclusive DTM event at Zandvoort didn't get lost in crowded inboxes. They needed something that would stop busy executives in their tracks. Every hand-picked guest (and loyal customer) needed to feel the VIP-vibe before they even arrived…

Their brief: Create an AI video invite so exclusive it sparks bragging rights.

I created a hyper-personalized video experience that felt like a Hollywood production made just for them. Each recipient saw their name integrated into the environment itself - not just overlaid text, but actually part of the world we built. Their details appeared on in-video invitations, their names echoed in the narrative.

This way: it triggered that subconscious "this is for ME" response. The video wasn't just personalized - it was psychologically crafted to create FOMO and immediate action.

• Personalized voice over • On-screen names for all invitees • A dynamic video that excites the viewer for the thrilling spectacle to come • 100 % delivery within 14 days

Strategy As a leading manufacturer of automotive parts, DENSO wanted their VIP racing event invitations to reflect speed, precision, and excitement. 

I proposed delivering the invitations via a striking DENSO-red Porsche 911, driven by a mysterious professional racer (with a wink to the renowned and mysterious Stig), adding intrigue and urgency. 

To ensure maximum impact, the video invitation was personalized at three distinct levels:

• visually through dynamic on-screen text, • audibly via tailored voice-over narration, and • inclusively with customized subtitles.

With just 2 weeks before the deadline, the client and I decided to fully leverage AI, pushing creative boundaries and expertly navigating its limitations.

And so I rapidly produced dynamic, high-octane visuals from AI-generated images, complemented by AI-created music, voice-overs, and sound effects.

My expertise in storytelling and direction ensured these elements came together seamlessly, turning innovation into compelling narrative success.

Several personalized videos for different CEOs in the automotive industry, and a happy client!