Brand Strategy for a Fashion and Lifestyle Blog

In 2019, I started blogging on WordPress but stopped because of health issues. So, now that I'm back, I decided to rebrand the blog.



The idea

The main idea behind this decision is based on the aesthetic of my previous blog. I didn't like it anymore and couldn't see myself in it. So, the new blog has to be more straightforward, minimal, edgy, and feminine. Just like the ambitious women and I talk to.

The ideal reader

Young, ambitious, and dreaming people who don't want to fit into the routine express their creativity. I imagined a young woman who comes home from work, drinks a good glass of wine to unwind, and reads my blog to get inspiration and confidence and escape from the routine.

The mission

I came up with this mission statement.



Welcome to martinamanca.com, a virtual space that inspires and encourages you to pursue your passions and embrace beauty.

My name is Martina, and I am a blogger who shares a love for fashion and lifestyle with fellow optimistic dreamers.

My goal is to create a secure and supportive environment where we can freely discuss fashion, lifestyle, and strategies for achieving our goals without fearing negativity from algorithms or viral trends. I invite you to join our online community, and let's inspire each other to reach for the stars!



This statement perfectly summarizes what I want to communicate with my blog: ALL OF YOUR DREAMS DO COME TRUE, and you have to keep getting inspired, creative, and confident.



The website design process

I moved my blog to Squarespace and designed a brand-new website. I started with a mood board on Pinterest. The second step is to publish the About and Contact page. The final result is online!

Feel free to check out my blog.

The next phase

From May 2021, the website evolved a lot. From a fashion and lifestyle blog, it became a platform to learn online branding and content creation with a blog series and a dedicated platform. Then, on May 2023, to celebrate the second year of martinamanca.com, I launched a shop where you can buy digital downloads to navigate your adult life and make your dreams come true.

The blog has 3,000 visitors per month, and it's growing month by month at an increasing rate.