Portal Unity Network — Brand Identity Case Study

Portals are technology art sculptures. They connect to a network of identical sculptures all over the planet. Each Portal is located in the public space, providing a real-time, unfiltered livestream 24/7 that is frequently rotating between different Portal locations on Earth. Problem Statement:

In a divided world, meaningful global connections remain scarce. Portals need a cohesive brand identity to amplify their mission of uniting humanity and inspiring empathy across borders. Logo Design - Brand Identity Author Sajid Mahmood

Purpose: To foster global unity by connecting people through immersive, real-time interactions, inspiring empathy, understanding, and shared humanity across borders.

Vision: To redefine human connection in the modern age by creating a world where every individual feels part of a united, borderless Earth through transformative technology and art.

Mission: To design and install groundbreaking Portal sculptures that provide 24/7 livestreams between diverse regions of the globe, encouraging cross-cultural conversations, breaking stereotypes, and promoting a collective sense of belonging.

The brand’s color palette combines a vibrant yellow with a deep black. The yellow conveys energy, optimism, and innovation, while the black evokes sophistication, strength, and mystery. Together, they create a striking contrast that reflects the brand’s bold vision and premium quality, balancing modernity with elegance.

Typography: The primary typeface is clean, modern, and highly legible. Its balanced, geometric design adds structure and sophistication to the brand’s identity, ensuring clarity across various applications while maintaining a timeless appeal.

This branding project successfully captured the essence of the company’s purpose, vision, and mission. Central to the identity is a bold, dynamic logo that symbolizes connection and unity, perfectly aligning with the brand’s goal of bringing people together across the globe. The overall visual identity emphasizes strength, modernity, and inclusivity, creating a memorable and impactful presence. The design elements work seamlessly together to communicate the brand’s commitment to global connectivity, offering a strong foundation for long-term recognition and growth. Interested in similar work? Let’s craft a unique brand identity that embodies your vision and stands out across industries. Get in touch today!