Hajdi Baby is a Serbian company specializing in the production and sale of baby clothing and accessories. Known for their high-quality fabrics and thoughtful designs, Hajdi Baby caters to both local and international markets. This particular project focused exclusively on their B2B (wholesale) segment.
Project Goals
Create a clean, professional landing page dedicated to wholesale customers.
Showcase the product catalog with all available items and detailed information in a downloadable PDF.
Provide clear contact options for potential wholesale partners.
Ensure the website communicates credibility, trust, and ease of use for business clients.
Challenges
Hajdi Baby needed a simple yet effective online solution to present their wholesale offer. The key requirement was that the site should quickly guide potential B2B clients to the product catalog and make it easy to contact the wholesale department. The landing page had to remain lightweight, responsive, and optimized for all devices.
Process
Discovery & Planning
Defined the target audience: wholesalers, distributors, and retail partners.
Focused on a minimal, conversion-driven layout to avoid distractions.
UI/UX Design
Designed a clean and modern interface reflecting the brand’s softness and trustworthiness.
Created a prominent “View Catalog” call-to-action leading directly to the PDF file.
Highlighted essential information about the company and wholesale offer without overwhelming the visitor.
Development in Webflow
Built a fully responsive landing page with fast loading times.
Implemented a simple CMS structure for easy updates.
Integrated clear contact options (email & phone) for direct communication.
Solution
The final landing page provides a seamless user experience focused on one primary action: downloading the wholesale PDF catalog. The design emphasizes simplicity and professionalism, allowing potential partners to access product information instantly and contact the company with ease.
Results
A dedicated online presence for Hajdi Baby’s wholesale segment.
Streamlined access to product information through a single-click PDF download.
Increased inquiries from potential B2B partners due to the focused and user-friendly structure.
Positive client feedback on the clean design and ease of use.
Conclusion
This project demonstrated the power of a well-designed, conversion-oriented landing page for B2B communication. By focusing on clarity and functionality, Hajdi Baby can now efficiently present their wholesale offer and build partnerships through a professional digital channel.
ajdi Baby is a Serbian company specializing in the production and sale of baby clothing and accessories. This project focused exclusively on their B2B segment.