Built with Webflow
Unac Construction
Nikola Milovanovic
About the project
The company wanted a better online presence to show its industry expertise and make it simpler to explain its products and services. Unac Corp needed a website that would catch clients’ interest and make technical details easy to understand.
Challenges:
Detailed Product Information: Unac Corporation needed a website that clearly organized its wide range of design services and technical details, so visitors could easily understand what they offer without feeling overwhelmed.
Outdated User Experience: The previous website was hard to navigate and didn’t work well across all devices, which reduced user engagement and inquiries.
Custom Integrations: Unac needed features to streamline client inquiries and automate key processes to improve efficiency for their team.
Our Approach:
Our goal was to design a user-friendly website that clearly communicated Unac Corporation's services.
Research & Discovery: We started by studying Unac Corporation’s products and target audience, focusing on key user groups. We tailored the website to meet each group's needs.
Webflow Redesign: Our design team created a layout that made technical information easy to follow through visuals. Key elements included:
Clear Navigation: A simplified menu that helped users quickly find products, resources, and services.
Interactive Showcases: Custom galleries, sliders, and animations to make product features more engaging.
Streamlined CTAs: Clear call-to-action buttons throughout to encourage inquiries and guide users to important pages.
Custom Development in Webflow: Using Webflow’s tools, we built a responsive website that looks great on any device, ensuring a consistent experience. This included:
Custom Integrations: Set up inquiry forms with automated responses to help the Unac team manage leads efficiently.
CMS for Easy Updates: Built a content management system (CMS) to let the Unac team update product info and case studies without technical help.
SEO & Performance Optimization: We aimed to improve site visibility and speed:
SEO Strategy: Optimized on-page elements like meta descriptions, alt tags, and headers to rank for relevant industry searches.
Page Speed Optimization: Reduced load times by compressing images, using lazy loading, and streamlining code.
Testing & Iteration: We rigorously tested the site on different devices and browsers for a smooth, reliable experience. Feedback from Unac was used to refine the design before the final launch.
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Posted Sep 30, 2024
The company wanted a stronger online presence to highlight its expertise and simplify its product information, creating a site that would catch clients interest
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