Shuba.life is the biggest recipe platform in Ukraine, with thousands of dishes, food articles, and cooking tips for everyday home cooks.
We reimagined both the brand and the product. The new identity takes inspiration from old family cookbooks — custom food illustrations, handwritten notes, and warm nostalgic colours — giving the platform a personality that stands out among generic recipe sites.
At the same time, we restructured the UX of a large content product: recipe catalogues, themed collections, search and filters, article feeds, and mobile reading. The platform now feels homely and personal, while still being fast and easy to navigate.
0 likes · 0 views · Nov 11, 2026
Shuba.life is the biggest recipe platform in Ukraine, with thousands of dishes, food articles, and cooking tips for everyday home cooks.
