GOTS — #BehindTheSeams Campaign Website

GOTS (Global Organic Textile Standard) certifies organic textiles across the whole supply chain — from the field to the label on your T-shirt. For its consumer campaign #BehindTheSeams, the organisation needed a website that would explain this invisible work to ordinary shoppers.

We built the campaign site around animated storytelling: illustrated scenes guide visitors through how certification works, who the certified companies are, and what to look for when buying. Since most traffic comes from social media, the design was mobile-first from day one.

Design and WordPress development took about 12 weeks (around 350 hours), and we also prepared visuals for the campaign’s social channels.